Many contractors dismiss Facebook Ads, believing that homeowners only use Google when they need a service. While Google is great for capturing intent, Facebook is unparalleled for generating demand and building brand awareness.
The Power of Interruption Marketing
Facebook allows you to put your brand in front of homeowners before they even realize they need your service. By targeting specific demographics, homeownership status, and local radiuses, you can stay top-of-mind.
Retargeting is Where the Magic Happens
Not everyone who visits your website is ready to buy immediately. With Facebook retargeting, you can show ads to people who have already visited your site, reminding them to finish requesting that estimate.
Showcasing Your Work
Facebook is a visual platform. It's the perfect place to show off dramatic before-and-after photos of a kitchen remodel or a new roof, proving your expertise and building desire.
About Alex C Barr
With over 20 years in the internet marketing trenches, the founder of Launchbarr has built and sold five agencies and authored an Amazon bestselling book on digital marketing. He built Launchbarr to give contractors an honest, contract-free marketing system that actually books jobs, rather than selling shared leads that spark a race to the bottom.
Read his story
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