In the contracting world, trust is your most valuable currency. Homeowners are inviting you into their personal spaces and trusting you with their biggest asset. If they don't trust you, they won't hire you.
The Anatomy of Social Proof
Social proof comes in many forms, and you should be leveraging all of them:
- Written Reviews: Google and Facebook reviews are the baseline. You need a system to consistently collect them.
- Before and After Photos: Visual evidence of your competence. Show them the transformation.
- Video Testimonials: The holy grail of social proof. A quick video of a happy customer standing in front of their new roof is incredibly persuasive.
- Trust Badges: Display your licenses, insurance, and any industry awards or affiliations prominently on your site.
Systematizing Trust
Don't leave social proof to chance. Build it into your process. Make taking before/after photos mandatory for your crews, and automate your review requests as soon as a job is marked complete.
About Alex C Barr
With over 20 years in the internet marketing trenches, the founder of Launchbarr has built and sold five agencies and authored an Amazon bestselling book on digital marketing. He built Launchbarr to give contractors an honest, contract-free marketing system that actually books jobs, rather than selling shared leads that spark a race to the bottom.
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