The Launch Log
Google Maps strategies for pro contractors who want to book more jobs.
Google MapsRoofing
The Ultimate Guide to Google Business Profiles for Roofers
Your GBP is the most valuable digital real estate you own. Here's exactly how to optimize it to dominate the local map pack.
Alex C Barr
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Google MapsHome Services
Why One Google Business Profile Cannot Rank for Two Trades
Trying to rank for roofing and plumbing with a single profile means you rank for neither. Here is why Google treats each trade as a separate business.
Alex C Barr
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Google MapsHome Services
Local SEO vs Paid Ads: Where Should Contractors Spend First?
Both matter, but the order matters more. Here is the exact sequence that maximizes ROI for contractors on a limited budget.
Alex C Barr
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Google MapsHome Services
Service Area Businesses: Why Hiding Your Address Kills Your Rankings
SAB listings rank worse than physical-address listings. Here is why Google trusts a real address and how to transition without disrupting your business.
Alex C Barr
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